 | | 100 Great Copywriting Ideas
From Leading Companies Around the World
Andy Maslen
Naša cena:
10,70 Eur | 322,35 Sk
Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world's best companies.
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V kníhkupectve: áno
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| | 100% Direct Marketing
Naša cena:
41,50 Eur | 1250,23 Sk
In " 100% DM - Direct Marketing" we showcase the most impressive and effective materials including catalogues, leaflets, brochures, and invitations from the field of fashion to the leisure industry.
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V kníhkupectve: nie
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| | 1000 Retail Graphics
From Signage to Logos and Everything for In-Store
JGA
Naša cena:
26,90 Eur | 810,39 Sk
This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options.
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V kníhkupectve: nie
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| | 20th Century Travel
100 Years of Globe-Trotting Ads
Naša cena:
30,50 Eur | 918,84 Sk
The metabolism of travel changed more in the last century than in the previous half-millennium, a stunning transformation triggered by American wanderlust. In less than 100 years, the U.S. mass-produced the automobile, invented airplanes, freeways, motels
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V kníhkupectve: áno
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| | 99 tipů pro úspěšnější reklamu
Monika Monzel
Naša cena:
13,00 Eur | 391,64 Sk
Praktická a čtivá knížka plná konkrétních rad a tipů pomůže odhalit možnosti reklamy, ukáže šance a rizika jednotlivých reklamních nástrojů a poradí, jak lépe využívat a pro vaši firmu optimalizovat různé formy reklamy.
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V kníhkupectve: nie
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| | A History of Advertising
Naša cena:
29,90 Eur | 900,77 Sk
Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign.
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V kníhkupectve: áno
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| | Advertising Concept Book
Think Now, Design Later
Pete Barry
Naša cena:
26,90 Eur | 810,39 Sk
Ako sa píše úspešná reklama? Autor Pete Barry (Ogilvy, Londýn), v súčasnosti vyučuje v New Yorku, ide rovno k veci: ujasnite si, čo chcete povedať, komu to chcete povedať a akým spôsobom. Žiadna nablýskaná prezentácia nezachráni reklamu, ak jej idea je ne
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V kníhkupectve: nie
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| | Advertising is Dead
Long Live Advertising!
Tom Himpe
Naša cena:
59,40 Eur | 1789,48 Sk
Advertising is Dead is the only complete survey of a global shift affecting all kinds of business, and is vital reading for all advertising, marketing and communications professionals.
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V kníhkupectve: áno
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| | Advertising Next
150 Winning Campaigns for the New Communications Age
Tom Himpe
Naša cena:
32,90 Eur | 991,15 Sk
This book has a simple objective: to explore, illustrate and define a new set of rules for brand behavior in the digital age.
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V kníhkupectve: nie
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| | Advertising Now ! Online
Julius Wiedemann
Naša cena:
35,50 Eur | 1069,47 Sk
The book is coming with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.
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V kníhkupectve: áno
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